In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

I gotta admit that this book did surprise me a lot, because I was ready to not like it since I thought this book would be very university psychology text book like. But I need to admit I was wrong here and this book is actually very good. 

Reading this book have opened my eyes at how stores, sales people and fundraiser use psychology to get people to either buy something they might never need or sign up for some random shit which wont improve your life at the slightest.

I like this book a lot since it actually shows us real life tactics which so many people actually misuse now on days. And reading this book will actually open your eyes and make you aware how you might be manipulated to buy something or sign up for some random shit. 

This book talks about some heavy things in psychology, but it does it in a very interesting and fun way. Which doesn’t feel like reading a psychology textbook but rather it feels like reading a transcript of one of those very well done psychology YouTube videos. 

The writing style in this book is very easy and simple.  Which really made me give this book some extra points for doing. Because in a way the writing style makes it feel like having a long chat with the author because how easy and down to earth the writing style was even thou the author is a very educated man. 

This book gives us a lot of examples which we can see the tactics in action. I personally think that the majority of the examples used in this book could have been removes, or cut short. Because I found them to be not that great and very uninteresting to read.

The length of this book is pretty major, I personally read the new expended version of this book. I strongly believe that this book could have been cut short because there are times where it stretches point out of proportion and makes it boring.

But if you are like me and you have read some business books before reading this one, you will notice that this book repeats a lot of the same things from the majority of business books I’ve read. This book makes better points about some things than the business books I’ve read, but there is also times where this books makes worse points about some things than the business books I’ve read.

For me personally this book was very interesting and enjoyable to read, of course it could just be me because I enjoy reading psychology and business books. But there is something which really makes this book very relatable and easy to understand. Unlike some of the psychology books I’ve read in my time. 

I Give This Book 4 / 5