From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. 

This book is about Pixar and how it risen up to be one of the most well known animated movies company in the world. This book talks also about all the challenges Pixar faced as well as all the issues they had like when they are creating Toy Story or the mistakes they had.

I found this book to be very interesting because it gives us all the behind the scenes information on Pixar which I personally didn’t know about. Even thou as a kid I loved their OG movies like Toy Story, Cars, Wall-E and Monster Inc. 

This book also talks about the way artists behind the Pixar movies are taught to really see things, which I found to be very interesting. Because it really shows that at times the artists behind the Pixar movies aren’t the best at what they do, even thou it looks like they are the best at what they do. 

I personally found this book to be very interesting and enjoyable. Because of how well this book is told to us.

The writing style in this book, is very simple and easygoing which I really liked. Because it felt like having a chat with the author of this book rather than reading a book.

This book also gives us plenty of anecdotes and insights in Pixar, which I really liked because we really got a glimpse of how the Pixar company works from the inside.

But I need to admit here that I found some parts of this book to be boring and uninteresting. Because there are parts of this book, where it goes on way too long in my opinion about specific things which really made me annoyed and uninterested at times. 

This book shows at times how very passionate about animation the author of this book who is also the co-founder of Pixar really is. Which really made me like him a lot because you can very easily and clearly see his big love and passionate for animation.

I Give This Book 4 / 5