Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.

There are a lot of good business books out there in the world, but I gotta say that this book isn’t one of the good business book. But don’t get me wrong this book is a okay business book.

It for sure talks about a few interesting and somehow helpful things, but as someone who have read quite a few business books at this point I can tell you that this book repeats the same shit as the other business book say. This book was first published in 1984, so I will not be so harsh for this book due to its age and when it was written.

This book doesn’t have a lot of business strategies as much as his have business anecdotes from the author’s business carer and life. 

All the business strategies, tips and whatever else the author gives us in this book feels like those things you don’t get taught at Harvard Business School, because of all those things mentioned in this book are just common sense and things you should know about if you want to get into Harvard business school. So this book wasn’t that helpful, but rather it was using the name of IVY League school to get people buying this book.

All the business strategies, tips and whatever else you will find in this book are all the things the author have learned in his career and from being the CEO of IMG (International Management Group). To be honest I didn’t know who the author was before doing some research about him right before I started writing this review. And to be honest I got clickbaited to buying and reading this book.

There were many moments while reading this book, where I got the impression that the author of this book was in love and fully obsessed with himself because he founded and was the CEO of IMG. And I hate those kind of people who are acting like the whole universe is spinning around them because of that single thing they done decades before. 

But also the title is very misleading before the author of this book never went to Harvard Business School, like ever. He had only given few lectures at Harvard Business School. So how can I person who never went to that school know what the school teaches you and what it doesn’t teach you? Can someone explain that to me because I don’t understand it.

However this book is interesting and enjoyable to read. And at the same time it is very easy to understand. It is written in such a way that anyone and everyone can read it even if you didn’t go to IVY League school. Which really made me give this book some extra point for doing this.

The writing style is easy and simple. In a way the writing style makes it fun and quick to read because the writing style is very nicely put together. And it doesn’t use big fancy words as the IVY League schools like to do. 

However there were times where the book was repeating itself. Because it would talk about something is was basically the thing as the previous section but only one or two things differently said.

I Give This Book 3 / 5