There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed.

I need to admit here that I didn’t have a lot of expectations for this book because I thought that this book would be another boring Netflix origin book rather than actual pretty useful to your life. But after reading this book I think that this book is easily one of the best books I’ve read this year and we are only halfway through the year which speaks for itself how much I liked this book. 

This book was very interesting and enjoyable to read. I personally couldn’t stop reading this book until the very end of it which really doesn’t happen a lot to myself when it comes to non fiction books like this one.

This book is very insightful on how Netflix was able to grow so fast and so big as it did which I also really liked because I didn’t know a lot about it before reading this book. I only knew some very generic basics of Netflix like it opened few years before the 2000, it used to offer DVD rental service when it first opened and now it is probably the biggest streaming platform and movie production company in the world.

This book talks about a lot of things which worked for Netflix and helped it grow to be as big as it is today, but its important to know that its not a business hand-book because what might have worked for Netflix doesn’t mean it would work for other business. But at the same time it does give us the thought process of stepping out of the generic creating a business type thinking and just be creative in what tactics we use to grow the business.

There is some much good things I want to say about this book but I wont be able to,  because this book is over 400+ pages long and I will be talking for a very long time if I wanted to point out very good thing about this book which will really bore you out sooner or latter. 

The writing style in this book felt like the author knew exactly what words to use to completely grab our attention and not let it go until the very end of it.

The writing style in this book was very good, because it felt like it was having a chat with the author rather than reading a 400+ pages long book.

This book gives us also a lot of insight into the “no rules rules” policy which I personality am a big fan of because the police talks about take how many vacations week as you want, spend company money, if you are productive and good at your work you can get benefits like working less hours etc.

I personally think that everyone should reading this book because you learn a lot about Netflix in this book and what tactics the executives and CEOs used to get Netflix to the position to which it is now.

I Give This Book 5 / 5