Tag: Book Reviews

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.

The only reason why I’ve read this book was because I’ve heard a lot of good about this book and the majority of reviews of this book on Goodreads are very positive in the 4-star and 5-star categories. But after reading this book I gotta admit that it wasn’t as good as a lot of people on Goodreads claim it is. But of course I’m gonna explain everything in this review so lets get into it.

This book is interesting and enjoyable. Because it talks about how to actually change our more negative habits like lets say smoking, drinking or whatever else you classify as a “bad habit”. 

But I need to admit here that this book seemed to me like a mix between “Thinking, Fast and Slow” by Daniel Kahneman and “Atomic Habits” by James Clear. Because this book talks a lot about the same things those 2 books talk about. But this book says very similar things which “Thinking, Fast and Slow” by Daniel Kahneman and “Atomic Habits” by James Clear say but in different way. 

After reading this book I gotta admit that if you have read both “Thinking, Fast and Slow” by Daniel Kahneman and “Atomic Habits” by James Clear, then you can easily skip this book because those two books I’ve mentioned explain the process of replacing bad habits with good habits.

This book has a fair share of anecdotes and at times those anecdotes don’t support or go along with a particular arguments the author attempting to tell us about. Which really made me think about whats the point of having those anecdotes if they don’t go along with what the author is trying to tell us. 

The other thing which really annoyed me, is that the author explains everything painfully clear like the readers of this book are a bunch of toddlers who are only learning how to form coherent thoughts. Which is the main reason why I said that the 2 books I’ve mentioned above are much better than this book because they dont treat their readers like some idiots who need to have everything explained on a toddler level.

The thing you have to know about this book is that it is not a self-help book as Goodreads claim it is. The author doesn’t give us any tips on how to actually change / improve our habits. instead this book is more of an analysis / essay about habits and how companies like target use habits to influence our lives. So keep that in mind, because if you are looking for a self-help book on how to improve your habits then reading “Atomic Habits” by James Clear is a much better choice than this book is.

The writing style is okay for the most part, but when the author tries to explain something to us the writing style almost drop to an toddler level but I’ve already said that above. 

At the same time this book takes over 350 pages to explain something which could be done in 2 or 3 pages. The thing which the author is trying to tell us in those 350 pages is that if you want to change or make new habits you should be consistent with what habits you want to make. Like if you want to go to sleep at 10 pm each night then you should try to go to sleep at around 10 pm most nights rather than hope you will fall asleep at 10pm. 

But this book makes some good points here and there, which really is the only thing which made me give this book a 3 star rating instead of a 2 star rating. 

I Give This Book 3 / 5

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

I gotta admit that this book did surprise me a lot, because I was ready to not like it since I thought this book would be very university psychology text book like. But I need to admit I was wrong here and this book is actually very good. 

Reading this book have opened my eyes at how stores, sales people and fundraiser use psychology to get people to either buy something they might never need or sign up for some random shit which wont improve your life at the slightest.

I like this book a lot since it actually shows us real life tactics which so many people actually misuse now on days. And reading this book will actually open your eyes and make you aware how you might be manipulated to buy something or sign up for some random shit. 

This book talks about some heavy things in psychology, but it does it in a very interesting and fun way. Which doesn’t feel like reading a psychology textbook but rather it feels like reading a transcript of one of those very well done psychology YouTube videos. 

The writing style in this book is very easy and simple.  Which really made me give this book some extra points for doing. Because in a way the writing style makes it feel like having a long chat with the author because how easy and down to earth the writing style was even thou the author is a very educated man. 

This book gives us a lot of examples which we can see the tactics in action. I personally think that the majority of the examples used in this book could have been removes, or cut short. Because I found them to be not that great and very uninteresting to read.

The length of this book is pretty major, I personally read the new expended version of this book. I strongly believe that this book could have been cut short because there are times where it stretches point out of proportion and makes it boring.

But if you are like me and you have read some business books before reading this one, you will notice that this book repeats a lot of the same things from the majority of business books I’ve read. This book makes better points about some things than the business books I’ve read, but there is also times where this books makes worse points about some things than the business books I’ve read.

For me personally this book was very interesting and enjoyable to read, of course it could just be me because I enjoy reading psychology and business books. But there is something which really makes this book very relatable and easy to understand. Unlike some of the psychology books I’ve read in my time. 

I Give This Book 4 / 5